Working Websites
Author
Tony Venables
On-page SEO explained
When it comes to optimising your website for search engines, on-page SEO is one of the most important factors to consider. On-page SEO refers to the techniques and strategies that you can use on your website to improve its visibility and ranking on search engine results pages (SERPs).
Here are some basic on-page SEO techniques that you can use to improve your website's performance.
Keyword research
Keyword research is the process of identifying the keywords and phrases that your target audience uses to search for information related to your business or industry. By conducting keyword research, you can identify the most relevant and high-traffic keywords to target in your content and optimise your website accordingly.
Title tags
Title tags are HTML tags that define the title of a web page. They appear in the browser tab and in search engine results pages (SERPs), and are one of the most important on-page SEO factors. Your title tag should include your primary keyword, be no more than 60 characters, and accurately describe the content of the page.
Meta descriptions
Meta descriptions are HTML tags that provide a brief summary of a web page's content. They appear below the title tag in SERPs and are another important on-page SEO factor. Your meta description should be no more than 160 characters, include your primary keyword, and accurately describe the content of the page.
Header tags
Header tags (H1, H2, H3, etc.) are HTML tags that define the headings and subheadings of a web page. They help to organise content and improve the user experience, and also provide important signals to search engines about the structure and hierarchy of your content. Your H1 tag should include your primary keyword and accurately describe the content of the page.
URL structure
Your website's URL structure is another important on-page SEO factor. Your URLs should be short, descriptive, and include your primary keyword where possible. Avoid using long, complicated URLs with irrelevant or meaningless strings of numbers and characters.
Image optimization
Images can help to make your content more engaging and visually appealing, but they can also slow down your website if they're not optimized properly. To optimize your images for on-page SEO, use descriptive file names, compress your images to reduce file size, and use alt tags to provide descriptions for search engines and users.
Internal linking
Internal linking refers to linking to other pages on your website within your content. Internal linking helps to improve the user experience by guiding visitors to related content, and also helps search engines to understand the structure and hierarchy of your website's content. When internal linking, use descriptive anchor text and link to relevant pages.
By implementing these basic on-page SEO techniques, you can improve your website's visibility and ranking on search engine results pages (SERPs). Keep in mind that on-page SEO is just one part of a comprehensive SEO strategy, and that off-page factors such as backlinks, social signals, and user engagement are also important for improving your website's performance.
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